Linnea Holm runs a brand design studio in Stockholm. Previously at Acne Studios. She writes about identity, packaging, and what design decisions actually communicate.

The studio works primarily with Nordic brands in food, fashion, and hospitality. The work tends toward restraint. Most projects begin with typography and paper selection before anything else.

Before starting Holm & Co in 2020, Linnea spent six years at Acne Studios, first in packaging design, then leading the visual identity team. The experience clarified what she values: coherence across touchpoints, materials that earn attention, and systems that hold up over time.

This journal collects observations on design practice. No client work is shown here.